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CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR

By: Material type: TextTextPublication details: DELHI TECHNOLOGICAL UNIVERSITY 2018Description: 200Subject(s): DDC classification:
  • 658 JOS
Dissertation note: PH.D. 2018 PROF. RAJAN YADAV
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Item type Current library Call number Status Date due Barcode
Elec. Thesis & Dissertation Elec. Thesis & Dissertation Delhi Technological University 658 JOS (Browse shelf(Opens below)) Not for loan TD-4381

PH.D. 2018 PROF. RAJAN YADAV

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