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CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR

JOSHI (RICHA)

CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR - DELHI TECHNOLOGICAL UNIVERSITY 2018 - 200

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658 JOS

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