CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR (Record no. 84966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 JOS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOSHI (RICHA) |
| 245 ## - TITLE STATEMENT | |
| Title | CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | DELHI TECHNOLOGICAL UNIVERSITY |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 200 |
| 502 ## - DISSERTATION NOTE | |
| Degree type | PH.D. |
| Year degree granted | 2018 |
| Miscellaneous information | PROF. RAJAN YADAV |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Elec. Thesis & Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | 06/04/2019 | 658 JOS | TD-4381 | 06/04/2019 | 06/04/2019 | Elec. Thesis & Dissertation |