ADVERTISING, PROMPTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS (Record no. 84557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIMP,TERENCE A |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING, PROMPTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | CENGAGE |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 7289 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ANDREWS,J CRAIG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Delhi Technological University, East Campus | Delhi Technological University, East Campus | 10/01/2019 | INTERCONTINENTAL BOOK AGENCY | RS | 725.00 | IN14123 | 658.82 SHI | EC6007 | 10/01/2019 | 01/12/2018 | Books | |||||||
| Dewey Decimal Classification | Delhi Technological University, East Campus | Delhi Technological University, East Campus | 10/01/2019 | INTERCONTINENTAL BOOK AGENCY | RS | 725.00 | IN14123 | 3 | 658.82 SHI | EC6008 | 15/05/2024 | 01/12/2018 | Books | 4 | 16/04/2024 | ||||
| Dewey Decimal Classification | Delhi Technological University, East Campus | Delhi Technological University, East Campus | 10/01/2019 | INTERCONTINENTAL BOOK AGENCY | RS | 725.00 | IN14123 | 1 | 658.82 SHI | EC6009 | 24/03/2023 | 01/12/2018 | Books | 2 | 01/02/2023 | ||||
| Dewey Decimal Classification | Delhi Technological University, East Campus | Delhi Technological University, East Campus | 10/01/2019 | INTERCONTINENTAL BOOK AGENCY | RS | 725.00 | IN14123 | 2 | 658.82 SHI | EC6010 | 15/05/2024 | 01/12/2018 | Books | 3 | 16/04/2024 | ||||
| Dewey Decimal Classification | Delhi Technological University, East Campus | Delhi Technological University, East Campus | 10/01/2019 | INTERCONTINENTAL BOOK AGENCY | RS | 725.00 | IN14123 | 1 | 658.82 SHI | EC6011 | 03/04/2023 | 01/12/2018 | Books | 01/02/2023 |