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ADVERTISING, PROMPTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

SHIMP,TERENCE A

ADVERTISING, PROMPTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS - 9TH - CENGAGE 2018 - 7289

ISBN: 9788131528242

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.82 / SHI

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