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003 | OSt | ||
020 | _a9789332542204 | ||
082 |
_a658.827 _bKEL |
||
100 | _aKELLER, KEVIN LANE | ||
110 | _aPARAMESWARAN, AMBI M.G. | ||
245 | _aSTRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | ||
250 | _aIV | ||
260 |
_aU.P. _bPEARSON INDIA EDUCATION SERVICES PVT. LTD _c2019 |
||
300 | _a586 | ||
650 | _aMANAGEMENT | ||
700 | _aJACOB, ISAAC | ||
942 |
_2ddc _cB |
||
999 |
_c86668 _d86668 |