000 00391nam a22001577a 4500
003 OSt
020 _a9781259026850
082 _a659.1
_bBEL
100 _aBELCH GEORGE E
245 _aADVERTISING AND PROMOTION
_bAN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 _a9TH
260 _aINDIA
_bMCGRAW HILL
_c2018
300 _a1016
700 _aBELCH MICHAEL A.
942 _2ddc
_cB
999 _c85881
_d85881