| 000 | 00417nam a22001457a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 082 | _a658 JOS | ||
| 100 | _aJOSHI (RICHA) | ||
| 245 | _aCUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR | ||
| 260 |
_aDELHI TECHNOLOGICAL UNIVERSITY _c2018 |
||
| 300 | _a200 | ||
| 502 |
_bPH.D. _d2018 _gPROF. RAJAN YADAV |
||
| 650 | _aMANAGEMENT | ||
| 942 |
_2ddc _cTD |
||
| 999 |
_c84966 _d84966 |
||