000 00345nam a22001457a 4500
003 OSt
020 _a9780198069867
082 _a658.827
_bDUT
100 _aDUTTA, KIRTI
245 _aBRAND MANAGEMENT
_bPRINCIPLES AND PRACTICES
260 _aNEW DELHI
_bOXFORD UNIVERSITY PRESS
_c2018
300 _a455
650 _aMANAGEMENT
942 _2ddc
_cB
999 _c84361
_d84361