000 00272nam a2200133Ia 4500
020 _a9788120335431
082 _a658.8 SRI
100 _aSRINIVASAN, R.
245 _aCASE STUDIES IN MARKETING
250 _aIV
260 _bPHI
_c2009
300 _a352
942 _2ddc
_cB
999 _c66091
_d66091