TY  - BOOK
AU  - BATRA,RAJEEV
AU  - MYERS,JOHN G
AU  - AAKER,DAVID A
TI  - ADVERTISING MANAGEMENT
SN  - 978-81-7758-850-7
U1  - 659.1 
PY  - 0000///NEW DELHI
CY  - 2006
PB  - PEARSON EDUCATION
KW  - MANAGEMENT AND AUXILIARY SERVICES
ER  -