TY  - BOOK
AU  - PETER,J PAUL
ED  - OLSON,JERRY C
TI  - CONSUMER BEHAVIOR AND MARKETING STRATEGY
SN  - 978-0-07-060158-1
U1  - 658.4382 
PY  - 2011///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
KW  - MANAGEMENT
ER  -