TY  - BOOK
AU  - LOVELOCK CHRISTOPHER
AU  - CHATTERJEE JAYANTA
ED  - WIRTZ JOCHEN
TI  - SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
SN  - 978-81-317-5939-4
U1  - 658.8 PEA 
PY  - 2011///
CY  - NEW DELHI
PB  - PEARSON
KW  - MARKETING
KW  - COMPETITIVE MARKETS
KW  - BALANCING DEMAND
KW  - SERVICE QUALITY
ER  -