TY - BOOK AU - SCHIFFMAN, LEON, G AU - KANUK, LESLIE, LAZAR AU - KUMAR, S, RAMESH ED - WISENBLIT, JOSEPH TI - CONSUMER BEHAVIOR SN - 978-81-317-3156-7 U1 - 658.8342 PY - 2010/// CY - NEW DELHI PB - PEARSON KW - MANAGEMENT KW - CONSUMER DECISION MAKING PROCESS ER -