TY  - BOOK
AU  - NEELAMEGHAM.S
AU  - PRICING STRATEGIES
TI  - MARKETING IN INDIA : CASES AND READINGS 
SN  - 9788125909460
U1  - 658.83954 
PY  - 1978///
CY  - NEW DELHI 
PB  - VIKAS PUBLICATION HOUSE PVT LDT 
KW  - URBAN AND RURAL MARKETING
KW  - MARKETING CASE STUDIES
KW  - MANAGEMENT
ER  -