TY  - BOOK
AU  - GRONROOS, CHRISTIAN
TI  - SERVICE MANAGEMENT AND MARKETING :  CUSTOMER MANAGEMENT IN SERVICE COMPETITION
SN  - 9788126512874
U1  - 658.8 
PY  - 2016///
CY  - NEW DELHI
PB  - WILEY
KW  - MANAGEMENT
KW  - MARKETING
KW  - PRODUCTVITY
KW  - CUSTOMER MANAGEMENT
ER  -