TY  - BOOK
AU  - KERIN, ROGER A.
ED  - PETERSON, ROBERT A.
TI  - STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS
SN  - 9788131755310
U1  - 658.802 
PY  - 2012///
CY  - U.P.
PB  - PEARSON
KW  - MANAGEMENT
ER  -