TY  - BOOK
AU  - GAY, RICHARD
AU  - ESEN, RITA
ED  - CHARLESWORTH, ALAN
TI  - ONLINE MARKETING  : A CUSTOMER-LED APPROACH
SN  - 9780199239009
U1  - 658.872 
PY  - 2007///
CY  - DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - MANAGEMENT
ER  -