TY  - BOOK
AU  - WEST, DOUGLAS
AU  - IBRAHIM, ESSAM
ED  - FORD, JOHN
TI  - STRATEGIC MARKETING : CREATING COMPETITIVE ADVANTAGE
SN  - 9780199642601
U1  - 658.8101 
PY  - 2010///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - MANAGEMENT
ER  -