TY  - BOOK
AU  - ANDERSON, JAMES C.
AU  - NARAYANDAS, DAS
AU  - SESHADRI, D.V.R.
ED  - NARUS, JAMES A.
TI  - BUSINESS MARKET MANAGEMENT (B2B) : UNDERSTANDING, CREATING, AND DELIVERING VALUE
SN  - 9788131731635
U1  - 658.8 
PY  - 2011///
CY  - INDIA
PB  - PEARSON
KW  - MANAGEMENT
ER  -