TY  - BOOK
AU  - ZEITHAML, VALARIE A.
AU  - GREMLER, DWAYNE D.
AU  - PANDIT, AJAY
ED  - BITNER, MARY JO
TI  - SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9789353160777
U1  - 658.8 
PY  - 2019///
CY  - CHENNAI
PB  - MCGRAW HILL EDUCATION (INDIA) PVT LTD
KW  - MANAGEMENT
ER  -