TY  - BOOK
AU  - MULLINS, JOHN W.
ED  - WALKER, ORVILLE C.
TI  - MARKETING MANAGEMENT : A STRATEGIC DECISION-MAKING APPROACH
SN  - 9781259097201
U1  - 658.8 
PY  - 2013///
CY  - INDIA
PB  - MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
KW  - MANAGEMENT
ER  -