TY  - BOOK
AU  - MOTHERSBAUGH, DAVID L
AU  - MOOKERJEE, AMIT
ED  - HAWKINS, DEL L
TI  - CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY
SN  - 9789389538052
U1  - 658.8342 
PY  - 2020///
CY  - INDIA
PB  - MCGRAW-HILL EDUCATION (INDIA) PVT LTD.
KW  - MANAGEMENT
ER  -