TY  - BOOK
AU  - DIETRICH, GINI
ED  - LIVINGSTON, GEOFF
TI  - MARKETING IN THE ROUND : HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA
SN  - 9789332539327
U1  - 658.872 
PY  - 2015///
CY  - INDIA 
PB  - PEARSON
KW  - MANAGEMENT
ER  -