TY  - BOOK
AU  - MALAVAL, PHILIPPE
AU  - KUMAR, MUNEESH
AU  - DECAUDIN, JEAN-MARC
ED  - ABBO, MARIE-HELENE
TI  - INTEGRATED MARKETING COMMUNICATION : PENTACOM
SN  - 9789332536845
U1  - 658.802 
PY  - 2015///
CY  - U.P.
PB  - PEARSON INDIA EDUCATION SERVICES PVT. LTD
KW  - MANAGEMENT
ER  -