TY  - BOOK
AU  - BANSAL, SANJEEV
AU  - JAIN, VINAMRA
ED  - KANG, AMANPREET
TI  - NOVEL MARKETING : PROPOSITIONS FOR VALUE CREATION
SN  - 9789386221209
U1  - 658.8 
PY  - 2017///
CY  - DELHI
PB  - MANAKIN PRESS
KW  - MANAGEMENT
ER  -