TY  - BOOK
AU  - SHIMP, TERENCE A
ED  - ANDREWS, J. CRAIG
TI  - ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
SN  - 9788131528242
U1  - 658.82 
PY  - 2018///
CY  - DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - MANAGEMENT
ER  -