TY - BOOK AU - LAMB, CHARLES W. AU - SHARMA, DHEERAJ AU - MCDANIEL, CARL ED - HAIR, JOSEPH TI - MKTG : A SOUTH-ASIAN PERSPECTIVE SN - 9788131520345 U1 - 658.8 PY - 2018/// CY - DELHI PB - CENGAGE LEARNING INDIA PRIVATE LIMITED KW - MANAGEMENT ER -