TY  - BOOK
AU  - PARAMESWARAN M.G
AU  - MEDH KINJAL
TI  - BRAND BUILDING ADVERTISING: CONCEPTS AND CASES
SN  - 9780070707139
U1  - 659.10954 
PY  - 2013///
CY  - INDIA
PB  - MCGRAW HILL
KW  - ADVERTISING AND PUBLIC RELATIONS
ER  -