TY  - BOOK
AU  - WRIGHT TED 
TI  - FIZZ : HARNESS THE POWER OF WORD OF MOUTH MARKETING TO DRIVE BRAND GROWTH 
SN  - 9789339219468
U1  - 658.872 
PY  - 2015///
CY  - DELHI 
PB  - MCGRAW HILL 
KW  - MANAGEMENT
ER  -