TY  - BOOK
AU  - HAWKINS,DEL I
AU  - MOOKERJEE,AMIT
ED  - MOTHERBAUGH,DAVID L
TI  - CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
SN  - 9789351344797
U1  - 658.812 
PY  - 2018///
PB  - MCGRAW HILL
KW  - MANAGEMENT
ER  -