TY  - BOOK
AU  - JOSHI (RICHA)
TI  - CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR
U1  - 658  JOS 
PY  - 2018///
CY  - DELHI TECHNOLOGICAL UNIVERSITY
KW  - MANAGEMENT
ER  -