TY  - BOOK
AU  - ZEITHAML,VALARIE A
AU  - BITNER,MARY JO
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
PB  - MCGRAW HILL
KW  - MANAGEMENT
ER  -