TY  - BOOK
AU  - HAWKINS,DEL I
AU  - MOTHERBAUGH,DAVID L
ED  - MOOKERJEE,AMIT
TI  - CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
SN  - 9789351344797
U1  - 658.8342 
PY  - 2017///
PB  - MCGAW HILL
KW  - MANAGEMENT
ER  -