TY  - GEN
AU  - VERGANTI, ROBERTO
TI  - DESIGN-DRIVEN INNOVATION	: CHANGING THE RULES OF COMPETITION BY RADICALLY INNOVATING WHAT THINGS MEAN
SN  - 9781422124826
U1  - 658.514 
PY  - 2009///
CY  - NEW DELHI
PB  - HARVARD BUSINESS PRESS
KW  - DESIGN
ER  -