TY  - BOOK
AU  - KUMAR, S. RAMESH
TI  - CONSUMER BEHAVIOUR: THE INDIAN CONTEXT( CONCEPTS AND CASES)
SN  - 9789332586499
U1  - 658.8342 
PY  - 2017///
CY  - NEW DELHI
PB  - PEARSON
KW  - MANAGEMENT
ER  -