TY  - BOOK
AU  - SARIN, SHARAD
TI  - STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS: A ROAD MAP FOR ORGANIZATIONAL TRANSFORMATION
SN  - 9789351505518
U1  - 658.827 
PY  - 2016///
CY  - NEW DELHI
PB  - SAGE PUBLICATIONS
KW  - MANAGAEMENT
ER  -