TY  - BOOK
AU  - CLOW, KENNETH E.
ED  - BAACK, DONALD E.
TI  - INTEGRATED, ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
SN  - 9789332518377
U1  - 659.1 
PY  - 2017///
CY  - NEW DELHI
PB  - PEARSON
KW  - MANAGEMENT
ER  -