TY  - BOOK
AU  - BATRA, RAJEEV
AU  - AAKER, DAVID A.
ED  - MYERS, JOHN G.
TI  - ADVERTISING MANAGEMENT
SN  - 9788177588507
U1  - 659.1 
PY  - 2018///
CY  - NEW DELHI
PB  - PEARSON
KW  - MANAGEMENT
ER  -