TY  - BOOK
AU  - LAL, RAJIV
AU  - RANGAN, V. KASTURI
ED  - QUELCH, JOHN A.
TI  - MARKETING MANAGEMENT: TEXT AND CASES
SN  - 9780070603950
U1  - 658.8 
PY  - 2012///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL
KW  - MANAGEMENT
ER  -