TY  - BOOK
AU  - HAWKINS, DEL I.
AU  - MOOKERJEE, AMIT
ED  - MOTHERBAUGH, DAVID L.
TI  - CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
SN  - 9789351344797
U1  - 658.8342 
PY  - 2017///
CY  - NEW DELHI
PB  - MCGRAW-HILL EDUCATION
KW  - MANAGEMENT
ER  -