TY  - BOOK
AU  - AAKER, DAVID A.
ED  - MCLOUGHIN, DAMIEN
TI  - STRATEGIC MARKET MANAGEMENT: GLOBAL PERSPECTIVES
SN  - 9788126548927
U1  - 658.8 
PY  - 2016///
CY  - NEW DELHI
PB  - WILEY
KW  - MANAGEMENT
ER  -