TY  - BOOK
AU  - GRIGSBY, MIKE
TI  - ADVANCED CUSTOMER ANALYTICS: TARGETING, VALUING, SEGMENTING AND LOYALTY TECHNIQUES
SN  - 9780749477158
U1  - 658.812 
PY  - 2016///
CY  - NEW DELHI
PB  - KOGAN PAGE
KW  - MANAGEMENT
ER  -