TY  - BOOK
AU  - MCGRATH, RITA GUNTHER
TI  - END OF COMPETITIVE ADVANTAGE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS
SN  - 9781422172810
U1  - 658.4012 
PY  - 2013///
CY  - NEW DELHI
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - MANAGEMENT
ER  -