TY  - BOOK
AU  - STRONG, COLIN
TI  - HUMANIZING BIG DATA: MARKETING AT THE MEETING OF DATA SOCIAL SCIENCE & CONSUMER INSIGHT
SN  - 9780749472115
U1  - 658.8340285 
PY  - 2015///
CY  - NEW DELHI
PB  - KOGAN PAGE
KW  - MANAGEMENT
ER  -