TY  - BOOK
AU  - MACLARAN, PAULINE
AU  - STERN, BARBARA
AU  - TADAJEWSKI, MARK
ED  - SAREN, MICHAEL
TI  - SAGE HANDBOOK OF MARKETING THEORY
SN  - 9781446270516
U1  - 658.8001 
PY  - 2013///
CY  - NEW DELHI
PB  - SAGE
KW  - MANAGEMENT
ER  -