TY  - BOOK
AU  - KOTLER, PHILIP
AU  - KOSHY, ABRAHAM
AU  - JHA, MITHILESHWAR
ED  - KELLER, KEVIN LANE
TI  - MARKETING MANAGEMENT 
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - NEW DELHI
PB  - PEARSON
ER  -