TY  - BOOK
AU  - KELLER, KEVIN LANE
AU  - JACOB, ISSAC
ED  - PARAMESWARAN, M.G.
TI  - STRATEGIC BRAND MANAGEMENT
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - NEW DLEHI
PB  - PEARSON
ER  -