ADVERTISING MANAGEMENT (Record no. 89305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-7758-850-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BATRA,RAJEEV |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | V |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | 2006 |
| Name of publisher, distributor, etc | PEARSON EDUCATION |
| Date of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 768 |
| 502 ## - DISSERTATION NOTE | |
| Miscellaneous information | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT AND AUXILIARY SERVICES |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MYERS,JOHN G |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AAKER,DAVID A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Donation Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | 10/03/2025 | 659.1 BAT | D6592 | 10/03/2025 | 10/03/2025 | Donation Books |