ONLINE MARKETING : A CUSTOMER-LED APPROACH (Record no. 87387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GAY, RICHARD |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | CHARLESWORTH, ALAN |
| 245 ## - TITLE STATEMENT | |
| Title | ONLINE MARKETING : A CUSTOMER-LED APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | DELHI |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 538 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ESEN, RITA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 08/06/2020 | RAJKIRAN BOOK AGENCY | RS | 786.00 | RKBA\09-0\6032 | 658.872 GAY | 154098 | 08/06/2020 | Books |